Homebuilder Confidence Improves

Earlier this week I read this article on CNBC:

Not since the spring of 2008 have the nation’s homebuilders felt this good about the potential for new business. An industry association survey measuring builder sentiment rose for the third straight month in December, with significant gains in the component measuring traffic of perspective buyers.

The National Association of Home Builders/Wells Fargo Housing Market Index edged up two points from a downwardly revised number to 21.

“This is the first time that builder confidence has improved for three consecutive months since mid-2009, which signifies a legitimate though slowly emerging upward trend,” said National Association of Home Builders Chief Economist David Crowe. “While large inventories of foreclosed properties continue to plague the most distressed markets and consumer worries about job security and the challenges of selling an existing home remain significant factors, builders are reporting more inquiries and more interest among potential buyers than they have seen in previous months.”

Difficulty in obtaining credit, however, is still a major hurdle to recovery for the beleaguered builders, whose sales are running at half the rate they were during the recent housing boom. Industry analysts say there is considerable pent-up demand for new homes, given how many Americans have either moved in with family or chosen to rent in the wake of the housing crash, but that demand is still on the sidelines.

Potential buyers are suffering from a deep lack of confidence not just in housing but in the overall economy and job market; tighter mortgage underwriting standards are also holding much of the market back.

Builder confidence gained the most strength in the South and slipped slightly in the Northeast. Out West, where much of the overbuilding took place during the last decade, sentiment is still improving, but a significant share of smaller builders have gone out of business.

That has opened the door for big builders, like Miami-based Lennar, to expand. Lennar [LEN 19.60 -0.38 (-1.9%)] announced it acquired control of approximately 650 finished home sites in 20 communities in the Pacific Northwest for an undisclosed price from Seattle-based Premier Communities. This is the first entry into a new market by Lennar in almost two years.

Coast Sotheby's International Realty is now HÔM Sotheby's International Realty

Coast Sotheby’s International Realty is now HÔM Sotheby’s International Realty, California’s preeminent luxury real estate company. Our brokers will continue to provide you with the experience and results on which they have built their careers. Through this acquisition, their enhanced resources enable them to provide a level of service and exposure unmatched in the Southern California real estate marketplace.

HÔM Real Estate Group, headquartered in Newport Beach, Calif., has joined its luxury real estate network with Sotheby's Inernational Realty. The firm now will operate its three offices in Newport Beach, Laguna Beach and Balboa Island as HÔM Sotheby’s International Realty with Mike Shapiro as chairman and Bob Bonanno as president. Also, the offices formerly operated by Coast Sotheby’s International Realty in Rancho Santa Fe and Laguna Beach are now being operated as HÔM Sotheby’s International Realty.

The Sotheby’s International Realty network currently has more than 12,000 sales associates located in approximately 580 offices in 42 countries and territories worldwide. HÔM Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.

About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

7 Great Features of the HARP Loan Program

Fannie Mae and Freddie Mac will announce changes in their Home Affordable Refinance Program, or HARP. It is expected to put a great deal of weight on lenders voluntarily writing new loans for borrowers who have been hurt by declining home prices. The Federal Housing Finance Agency (FHFA), the programs regulators, have said changes will relax the representations and warranties participating lenders have to abide by as part of its revamp of the program.

The HARP program is available to homeowners who have little or no equity in the homes as long as Fannie Mae and Freddie Mac guarantee their loan and their payments have been made on time. Fannie Mae and Freddie Mac back about half of all U.S. residential loans and, according to analysts, about 3.1 million loans. In October, FHFA said it would remove the cap that excluded borrowers whose mortgages exceed 125 percent of the value of their homes from the program. 



To date, about 894,000 borrowers have used HARP to refinance.

Some great features of The Harp Loan Program mortgage refinance are:

■ Generally lower closing costs
■ Generally more lenient underwriting
■ Appraisal is sometimes not required
■ A loan under the Harp Loan Program can get the same low rates that conventional loans qualifying for a conventional refinance transaction would get. This includes adjustments for credit score, type of property, etc.
■ If your loan is owned by Freddie Mac, you may not be required to prove income.

NOTE: If your loan is owned by Freddie, you will have to do your mortgage refinance through your current loan servicer. However, Fannie loans can be done by any Harp lender who offers the harp loan program.

■ NO MORTGAGE INSURANCE (even if you owe more than the house is worth)
■ With a Fannie loan, all your closing costs can be included in the mortgage, so, except for a credit report fee and appraisal fee (if required), this loan does not require cash up front.

The Harp loan program could really help homeowners who are facing difficulties to meet their monthly mortgage payments. Search for a Harp lender who offers the harp loan program in your neighborhood and find out if you are eligible.

5 Steps To Save The Home of Your Dreams

What do you do when the appraisal on the dream home you want to buy comes in below the price in the offer the seller has accepted? I’m talking 10 to as much as 20 percent below. Chances are raising the additional cash above and beyond your initial down payment and closing costs to cover the difference between the offered price and the appraisal price will not happen! We’ll you are not alone. Some 16 percent of all sales are failing due to low appraisals. 16 Percent! Some real estate professionals and economist say that these low ball appraisals are pushing home values down further. Did you know you can fight back? That’s right you have options. And chances are you can find a way to make the deal work without increasing your down payment. I found a great article featuring 5 steps you can take to save your dream home. To get this article simply click here.

Six Reasons Why Mortgage Applications Are Rejected

1. Income issues. Most failed applications falling into this category have income too low for the mortgage amount they are seeking; often, a spouse's credit issues can create this problem, too, as the income the spouse plans to actually chip in toward the mortgage cannot be considered by a lender. But increasingly, the recent vagaries of the job market are also causing this issue, as people who have changed their line of work or have changed from salaried employee to freelancer over the last couple of years can also have their home loan applications rejected based on income.

2. Muddled money matters. If the mortgage for which you're applying plus your monthly payments on credit card, car and student loan debts will comprise more than 45 percent of your total income, you could have problems qualifying for a home loan. You might also run into problems if you rely too heavily on bonuses, overtime, cash wages or rental income -- all of these can be difficult or impossible to get a mortgage bank to consider, and if they do, they might not take all of it into account.

3. Credit issues. Today, the mortgage-qualifying FICO score cutoff falls somewhere between 620 and 660, depending on which lender and which loan type you seek. More than one-third of Americans, by some numbers, have credit scores too low to qualify for a home loan. Even if your credit score is high enough to qualify, if you have any late mortgage payments, a short sale, a foreclosure or a bankruptcy in the last two years, loan qualifying could be difficult to impossible.

4. Property didn't appraise. Since the whole industry had its hand (among other things) smacked for allowing home values to skyrocket in a very short time, appraisal guidelines have tightened up -- some would say, even more than overall mortgage guidelines. So, it is increasingly common to have the property appraise for a price lower than the sale price negotiated between the buyer and seller.

5. Condition problems. With all the distressed properties on the market, and with most nondistressed sellers barely breaking even, more home-sale transactions than ever are falling apart due to condition problems with the property. Many lenders will not extend financing on homes where the appraiser points out problems like cracked or broken windows, missing kitchen appliances, electrical problems, or wood rot.

And in the world of condos and other units that belong to a homeowners association, if more than 25 percent of units are rented (rather than owner-occupied) or more than 15 percent are delinquent on their HOA dues, new applications for refinance or purchase mortgages on units in the development are likely to be rejected.

6. Technical difficulties with application. The days when lenders just took your word for it are long, long gone. Applications with incomplete or unverifiable information are doomed.

Half of refinance applications are abandoned or rejected, as are 30 percent of purchase mortgage applications, according to the Mortgage Bankers Association. All told, the Federal Financial Institutions Examination Council (FFIEC) says that well over 2 million mortgage applications were rejected last year.

Want to avoid falling into that number? It's tough -- However, there are many ways to get advice about mortgage applications in the future. Don't go in unprepared. With the right counsel or access to the right piece of software, you can know whether or not the mortgage application will be approved before you ever submit it.

Banks are just using calculations based on pretty well-established formulae, and a professional or a professional tool with the right training can often approximate their decision based on current market trends very well.

What do you think about Google +, are you going to give it a try or are you already well on your way?

While I was purusing my company website I read this great article by, John Passerini Vice President, Interactive Marketing Sotheby's International Realty Affiliates LLC...and wanted to pass the information along.

On the web or in person, staying connected to others is a basic need and what affirms that idea more emphatically than the 750 million Facebook users and the 200 Million tweets per day from Twitter. From letting everyone know what you made for dinner to organizing protests that lead to toppling governments, the rise of Social Networking has been astounding shifting how humans interact with each other, governments and corporations forever.

Google, for all it’s amazing technical innovations and ability to harness the power of networked computers to serve humans, when it comes to the people part of the internet equation they’ve been on the outside looking in trying to figure out how to be invited, sidle or crash the social networking party.

So now we have Google +, not Google’s first attempt at becoming more social (see Google Buzz) but it’s most all encompassing attempt. Per Larry Page, CEO of Google – “Our goal with Google+ is to make sharing on the web like sharing in real life, as well as to improve the overall Google experience.” With the recent invite only public trial launch of Google + on June 28th and with over 25 Million accounts already, Google + can lay claim as the fastest growing social networking site in the short history of social networking.

But is Google + different enough to make you want to leave the Facebook bash, do you have to even leave can you, should you do both and why would you? Nobody knows at this point so instead of trying to predict its place in the world, let me try to define what it is and has.

No new technology comes without its own vocabulary and Google+ has got it share of words they hope will be as familiar as “Wall” or “Like” or “Friending.” Streams, Sparks, Circles, Hangouts and the Huddle are the buzzwords of late.

Both Streams and Sparks are similar to Facebook’s Top News or Most Recent feeds of your social connections and interests but instead of a combined feed, the Stream and the Spark allows you to separate the information. The Stream focuses on you and your friends’ social interactions of personal posts of pictures, links and comments. While Sparks, based on Google Search, focus on feeds of information about your interests created by you with for example, updates on your favorite sports team, actors, musicians, technology, cooking or even your favorite real estate company. Sparks can spark a conversation topic.

The Stream can be controlled by the main differentiator between Facebook and Google +, the Circle. Think about when you first jumped on Facebook probably “friending” or accepting friend requests from everyone and anyone you may have come in contact with only to end up with an unrealistic amount of friends and a bunch of surprising pictures from your past. With Google +, not only do you get a friend-reset opportunity but you can organize your peeps of influence so your boss or clients or even mother doesn’t have to see that photo of you or your friend from “back in the day” or even late last night if you don’t want them to. Instead of having the largest group of friends on the block and sharing everything with everyone and their friends, you can start over and invite people to be part of your work, friend or family circles and post and receive posts to focused groups of friends, family, coworkers or acquaintances. Facebook has similar security and sharing options but I think the way Google + controls who you share with is a bit simpler and intuitive and the most alluring part of Google +.

The Hangout is simply a quick way to setup a live multi person video chat with people in your Circles. A Huddle is a real time group-messaging tool that can get everyone in your circle involved in a conversation.

So those are the basics, now what to do with Google +, well the best thing to do is try it and in order to try it you’ll need an invite because it’s still in trial, invite only mode. But if you know someone who has Google+ ask them to send you an invite and you’re in the party. Or you may also submit a request for an invite by going to the learn more about Google + at https://www.google.com/+/learnmore/.

Finally, here are some great sources of information on the topic including the official Google + blog and this article from the June edition of Wired Magazine, Inside Google + by Wired plus the latest from Website Magazine

What do you think about Google +, are you going to give it a try or are you already well on your way?

The 411 on Conforming Loan Limits

Data proposed by the National Association of REALTORS® indicates that for several metro areas, including Denver, San Diego, Los Angeles, New York and Washington, DC, prices for homes 2008’s expanded conforming range have not dropped to the levels proposed for October 1, 2011. The Federal Housing Finance Agency estimates that buyers above the limits can expect an increase in mortgage rates of 0.5% to 0.75%, which may make larger mortgages unaffordable (Fears, 2011). Data indicates that the portion of the market still dependent upon the current conforming limits, such as San Diego, will be negatively impacted by lowering conforming loan limits.

Today, the bond market was in negative territory due to stock strength as signs of recovery from what CNN money calls “the worst four-week loss since March 2009.” If improvement to the stock market coupled with a decline in bonds continues, it will equate to a rise in mortgage rates. With the Fed conference this week, stock investors will be watching carefully for any announcement of any additional stimulus from the Fed.

2nd Quarter Gross Domestic Product (GDP), Coming out on Friday- Providing data on the total of all goods and services produced in the U.S. This report is considered to be the best measurement of economic activity and will be the second of the three for this quarter. Last month, readings showed the economy growing at an annual rate of 1.3%. It is expected that Friday’s report will indicate that the GDP actually increased only 1.1%. If there is a revision much larger than anticipated, mortgage rates may decline this week (especially true if the inflation does not get revised higher by the report).

University of Michigan’s Index of Consumer Sentiment - Tracks consumer willingness to spend and an upward revision of 55.4 from August’s reading of 54.9 is expected. A lower reading indicates consumers were less confident about their personal financial situations than previously thought which would be good news for the bond market and mortgage rates but a negative indicator of economic recovery.

There may be quite a bit of activity in mortgage rates this week. If economic reports are stronger than expected and if the treasury auctions show a reduction in demand, we can expect rates to move higher this week. The way trading looked late last week, it appears mortgage rates may have hit bottom for now.

It’s a great time to mention the impending conforming loan limit changes and how they will impact us. Of the 16 US metro areas, San Diego, Las Vegas and Phoenix will experience the highest percentage of decrease in limit. It appears a substantial amount of housing in San Diego is still dependent upon government backed credit and will feel the “crunch” from the lower limits. As Treasury bond yields are low and stocks uncertain, it is also a great time to stress to that rates are still at historic lows and the cost of money incredibly economical.

Mark October 1, 2011 on your calendar. Why? That’s the day the Conforming Loan Limits, the maximum loan that can be sold to FannieMae, FreddieMac, and GinnieMae (FHA loans) are going to change. The government raised the limits during our housing crisis so lenders had the liquidity to provide loans to home buyers and jump-start the housing market. Which was needed, but that will end on September 30, 2011!

Here’s how the Conforming Loan limits will change. Any loan for a single-family home that is above $697,500 in San Diego looks like it will be reduced to $546,250. (In other area of CA the conforming limits will change from $729,750 to $625,500) Loans that are above that limit are considered “Jumbo Loans” which are generally more expensive then conforming loans. What does that means to a home buyer? The new conforming loans will become more costly. Also larger down payments may also be required which will make it more difficult for first-time home buyers to get into the housing market.

If that’s not bad enough, interest rates might start to rise. If mortgage rates rise then less people will be able to qualify for home loans. If that happens there will be less buyers shopping for homes and prices will fall even more! Remember if prices drop but interest rates rise you qualify for less. As a home buyer you don’t gain by waiting!

Remember no one knows when the real estate market has hit its bottom. Don’t be the home buyer who wishes they had bought, because once the real estate market starts rebounding, it may happen very quickly.

What Does The World Think Of Real Estate Agents?

A recent Gallup Poll shows interesting results about what the public thinks of Real Estate Agents.

2003 - 53% Positive Feeling - 18% Negative Feeling - Total 35%+

2007 - 34% Positive Feeling - 35% Negative Feeling - Total 1%-

2008 - 16% Positive Feeling - 56% Negative Feeling - Total 40%-

2010 - 26% Positive Feeling - 48% Negative Feeling - Total 22%-

We are coming back!

Which industries were below Real Estate Agents in the ratings? Oil and gas, federal government, banking and healthcare; even the legal field was two spots above us.

Tops in the poll: Computers, restaurants, and farming.

To see the complete poll, click here

7 Reasons Why Home Sales Will Rise Before The End of The Year 2011

Summer has been a little slow for most realtors country wide but we are still buoyed by the solid sales during the Spring season, and the remainder of the year, will continue to head up steadily. I was reading an article on real life economy and it states that existing homes have been selling at an annualized pace of 5.1 million according to Lawrence Yun the chief economist of the National Association of Realtors. The remainder of the year should be better for the following reasons:

1. More jobs
2. Rising stock market wealth
3. Rising apartment rents
4. Continuing high affordability conditions
5. Home values at historically justifiable levels
6. Investors looking to hedge against inflation
7. Foreigners buying U.S. homes on the cheap

Other potential contributing factors, when they happen, are huge bank profits translating into more desire to lend and some reduction to market friction as lenders' short sale approval processes improve and appraisals become less of an issue.

Which means that if existing-home sales either hold at the 5.1 million pace or improve on that, then the annual sales tally will easily exceed the 4.9 million home sales we saw last year.

I'm sure we will still have obstacles to overcome... High gas prices are a daily reminder that something is not right with the economy; that will hold back consumer confidence, along with what is happening with Washington policymakers in regards to FHA and VA mortgage programs.

At least through the rest of 2011, improving market developments should outweigh the negative impact imposed by those policymakers.

To learn how NAR plans to ensure the continued accuracy of its existing-home sales calculation in the years ahead go to http://tinyurl.com/5tz9ofw

Turning Your Everyday Encounters Into Real Business Leads

Have you ever stood in line at your local coffee shop or grocery store and thought about striking up a conversation with the person in front of you, but then decided against it? Approaching strangers is weird, and feels uncomfortable, you may have thought, and they probably don't need a real estate agent anyway.

BUT....they might be considering buying or selling a house - - and even if they're not, you could still benefit from meeting them. By starting a conversation with people next to you on the train, at the bank, and in public places, you can unearth a world of new clients. This method of drumming up new clients is called, "random networking", or the art of turning your everyday encounters into real business leads.

Here is a bit of advice for making connections:

LEARN TO LOVE MEETING NEW PEOPLE. Believe in your soul that the world is a friendly place. People today are starved for connection with others...not just online, but in the physical world. So don't think your words won't be welcomed. Anyone who is in a public place is fair game, and remember that every conversation has value - whether it is with someone who might be a future client of someone who can teach you something new about life.

BREAK THE ICE NATURALLY. Think of some easy quips about what's happening in the moment. For example: "Thank goodness for caffeine", while waiting in line for coffee,or "I like Sour dough bread too, good choice," when standing in line at the deli ordering your lunch or "How do you like your iPad?" People love to share their opinions about electronic toys. Follow up with questions that uncover potential opportunity: "Do you live nearby?" or "What kind of work are you in?"

GET OFF THE BEATEN PATH. We tend to repeat patterns on a daily basis and sit in the same spot, use the same locker at the gym, stand in the same area at the bar. And so does everyone else, which means you're bound to see the same people over and over. You will be a more successful random networker when you go where you've never gone before.

HELP YOUR CONTACTS. If you've met a promising lead, follow up right away to keep the connection alive and cultivate the relationship. Send an e-mail or put a note in the mail with some relevant information related to whatever you talked about. These follow-ups are designed to position you as a valuable resource.

Now it's time to make your everyday encounters into real business leads...too often we assume that people don't want to be interrupted, but they wouldn't put themselves in public if they didn't want to be met. Strangers are potential clients waiting for a hello.

What are you waiting for? Go say HELLO to someone new!

Home Ownership Is Possible Today!

The recent Case-Shiller housing price index showed that prices fell in the first quarter to the lowest levels since the real estate crash began. The "psyche" that the media is portraying has stated that there are more people who desire to rent versus owning now because of the real estate market not being conducive to buying a home today.

According to an article from The London Group, this is just a bunch of baloney. If there are more people who desire to rent vs. own, it's because they should be renters based on who they are and on demographics and lifestyle. Gen Y people, born between 1979 and 1999 are dictating the housing patterns.

Think about it, the 82 million of that GEN Y are just now entering their early 30s, staring, or now settling, into their careers. Many must be mobile to accommodate new job opportunities. They spend the beginning of their adult lives saving money so they can actually place a down payment on a new home. If anything, they are considered temporary renters and are creating a boom in new rental construction and a current run up in rental rates across the nation.

So, what does this all mean?

It means that the outlook for price stability and price increases are much better and that most of the sales over the past five years have been considered distressed sales and reflect price deflation. Ultimately, the collective mindset of the market dictates the flow of the market. The housing market is doing exactly what we all expected which is that the market bottomed out and has been bouncing back over the past couple of years.

While home ownership rates have dropped, and rents have been rising, this is not considered the time to walk away from home ownership as the media would have you believe but rather this is really the perfect time to be a homeowner!

The 411 on Short Sales

Shorts Sales are quickly becoming the norm rather than the exception. Keep reading to find out the 411 on who is doing them and what homeowners can expect on both sides of the transaction.

1. When should a homeowner consider selling home as a short sale?
If your home is worth less than what you currently owe and you would prefer to sell, but don't want the adverse consequences of a foreclosure, a short sale is a viable alternative.

2. How is the high end market different for Short Sales, if at all?
The short sale process is not unique to lower priced homes, however, lately there have been an increasing number of high end homeowners electing to go ahead with a short sale as an alternative to struggling with their payments. In the past banks have been somewhat reluctant to approve high end homeowners for a short sale. Now, lenders are more willing to work with these homeowners that have other assets and aren't always mandating that those assets be depleted in order for their home to be sold at a loss to the bank.

3. What should homeowners expect as the Seller in the process?
They should expect lenders to request volumes of information about their financial situation, from personal financial statements, to monthly income and expense summaries. While daunting and lengthly, up to 3-6 months, the end result could be acheiving your long term goals without being weighed down by an upside down mortgage.

4. What are the effects for Buyers who want to purchase a short sale property?
The process for short sale buyers is similar to a tradtional sale, except that the lender has to approve the terms and conditions of the offer and subsequent sale. Be aware that this approval process is time consuming.

5. For Buyers what are some red flags and/or golden opportunities to look for?
You need to keep in mind the old adage, if it's too good to be true, it probably is. Look out for homes that are under priced, where you may be involved in a bidding war just to end up waiting months to learn that the home was priced way below what the bank will take as an acceptable loss. Be realistic in what you are going after. Homes with considerable upgrades or are difficult to appraise can be considered a great deal, since the brokers price opinion may not relect the value that is seen in the home.

Keep in mind that sellers need to know that a short sale may damage their credit, though probably not as much as a foreclosure. Also, lenders generally will only agree to a short sale if the seller is many payments behind and has received a default notice. Buyers may get a great property at a discount, but they also will need to go through some extra paperwork too. Not to mention, they also need to be prepared to roll up their sleeves if that new property needs fixing up.

Summary: In a short sale, a seller facing potential foreclosure strikes a deal with their lender to accept less than they owe on the property, in exchange for avoiding foreclosure.

Del Mar - Where the Turf Meets Surf

"... And awa-a-a-y they go"... thundering hooves, equine nostrils aspirating loudly, while the constant din of salivating excitement for a hopeful long shot ricochets through the grandstands. Seaside racing in Southern California celebrates the 72nd season of sporting ponies, bets and the Del Mar scene begins July 20.

Since 1937, when Crosby greeted the first attendees at the gate, Del Mar's racetrack has lured many a celebrity, dignitaries, horsemen and families to its seaside locale to try their 'hand' at handicapping thoroughbreds.

Del Mar plays host to six designated Breeder's Cup Challenge races in its summer stakes schedule, earning the winners a berth in the designated BC races including entry fees and travel allowances for the horse and its connections.

While enjoying the races in Del Mar make sure to also take in its village charm and lure. Del Mar takes advantage of a much lauded locale along the coast, and a climate enjoyed throughout the seasons. Beyond the many accolades and reviews, Del Mar Racetrack, the attraction, whatever it may offer...Del Mar is simply irresistible.

Sotheby's International Realty Firms Recognized

Recent news about the company I represent:

Sotheby’s International Realty Firms Recognized on REAL Trends 500

Coast Sotheby’s International Realty announced it is part of the brand network that received the most recognition on the REAL Trends 500 Top Firms Ranked by Average Sales Price.

The REAL Trends 500 is an annual research report that identifies the country’s largest and most successful residential firms as ranked by closed transaction sides and separately by closed sales volume. Sotheby’s International Realty® firms received seven out of 25 rankings, the most of any brand, on the Top Firms Ranked by Average Sales Price list, which is available in the publication’s May 2011 issue. The list is a ranking of the 25 firms in the REAL Trends 500 by sides or volume with the highest average sales price.

“The Sotheby’s International Realty brand is made up of some of the finest real estate companies in the world,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “This recognition is a testament to the hard-working professionals in the Sotheby’s International Realty network and the extraordinary listings they represent.”

The Sotheby’s International Realty network currently has more than 11,900 sales associates located in approximately 560 offices in 42 countries and territories worldwide.

COAST SOTHEBY’S INTERNATIONAL REALTY
169090 Avenida de Acacias
Rancho Santa Fe, CA 92067

About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

Eat. Play. Lounge.

EAT
Whether you you have made a new home purchase or are enjoying many years in your backyard today... Not much evokes the summer spirit like the smell of steaks on the grill and the chill of a frosted glass in your hand.

Impress your guests by serving 'farm-to-table' from your own vegetable garden from your backyard.

WHAT TO PLANT FOR SUMMER
Artichokes - May-July
Snap Peas - March-August
Tomatoes - April-Mid July
Broccoli - June/July
Summer Squash - April-June
Watermelon - April-June

PLAY
4th of July, the beginning of the Del Mar Racing Season, Del Mar Fair, Father's Day, Birthdays, Sundays, there are endless reasons to throw an impromptu celebration or plan an elaborate backyard soiree.

As the Sun Goes Down
Firelight creates an intimate atmosphere and provides a little warmth to keep the party going. A "chat" pit is the perfect item to add to your backyard. You can toast marshmallows or toast with your favorite glass of wine.

LOUNGE
To Lounge is defined as passing time in a relaxed way. To me, this means comfortable backyard furniture, a tranquil atmosphere and low maintenance environment. Ahhhhhh.

Glamourous Shades
Get some shade...indulge in a little Hollywood Glam under a Tuuci Cabana. Open air, covered with shade and filled with cushions and comfort.

The Sound of Trickling Water
Water is intherently soothing so incorporating a water feature in your yard is a must this summer. It can be anything from a small bird bath to a koi pond with waterfall; your only limits are space and budget.

SIT BACK, RELAX...and spend summer outdoors!

Things To Love About Carlsbad California

Carlsbad all began as a Santa Fe Railroad stop and rural agricultural community. Today it has blossomed in a charming community, complete with cherished beaches, bustling downtown businesses, the world-renowned Legoland, the Carlsbad Aquarium, well-designed walkways, attractive homes, and of course, the farms and flower fields Carlsbad was built upon. There are many reasons to visit or live in Carlsbad...here are a few of my favorites.

ON THE BOARDWALK
Carlsbad's beaches remain one of San Diego's best kept secrets, which is just with with the locals. It's a clear sign that summer is here, though, when the boardwalk becomes alive with activity. Tourists and locals convene on the long, wide pedestrian walkway that is ideal for jogging or strolling. Perfect for the furry friends too, leashed dogs are allowed on the upper pathways (but prohibited on the beach and beach boardwalk).

STRAWBERRY FIELDS FOREVER
The Carlsbad Strawberry Company is a family run grower of fruits and vegetables that, now in its third generation, has been farming the area since 1848. The strawberries are packaged commercially in the "Carlsbad" label and sold to markets by Aviara Farms, Inc.

SEA LIFE CARLSBAD AQUARIUM'S OCTOPUS GARDEN
Legoland California Resort is gearing up for summer with three new attractions: Star Wars Miniland, Octopus Garden at Sea Life Carlsbad Aquairum, and Splash Zoo at Legoland Park. All great experiences for local families and visitors alike. Octopus garden is an interactive exhibit introducing families to the amazing world of cephalopods. From octopus and cuttlefish to nautilus, these distinctive creatures have supernatural abilities like camouflage, ink clouds, and jet propulsion to surprise and delight the kid in all of us.

TWENTY/20 GRILL & WINE BAR
Let the ocean breeze sweep over you at the Twenty/20 Grill & Wine Bar, featuring fresh, inspired vineyard and coastal cuisine daily. Jazz Over Easy for Sunday Brunch is a true experience in California casual elegance with impressive views of the Carlsbad coast.

WITCH CREEK WINERY
Witch Creek Winery offers the allure of a boutique winery, paired with award-winning quality. Using traditional winemaking techniques, Witch Creek Winery has earned 20 medals in just three years at The San Francisco Chronicle Wine Competition.

TIP TOP MEATS
A San Diego staple since 1967, Carlsbad's Tip Top Meats has provided good food enthusiasts with the very best meat and poultry available because according to owner, John Haedrich, "There is no substitute for quality". Open seven days a week, the knowledgeable and friendly staff can help you order any specialty meat upon request, and every butcher understand European cuts, and the European market features specialty cheeses, wurst, sausage, wine and more. Or, dine in the restaurant, which is open all day and offers delicious homemade food at affordable prices.

BEACH TERRACE INN
The epitome of understated elegance. Beach Terrace Inn offers every luxury, from WiFi to endless stretches of white sandy beaches via private access. The only beachfront hotel in Carlsbad, and located within walking distance to shopping, nightlife, and entertainment, Beach terrace Inn allows you to create exactly the experience you crave.

QUATRA VIA AVEDA
Get back to nature while rejuvenating your inner spirit and outer beauty with a facial, or massage. Relax with a glass of wine, nestled in a unique setting featuring Peter Lik's elements photography and enchanting music.

PRONTO'S BOURMET MARKET
Just like your mom used to make it, only better. Pronto's Gourmet Market in downtown Carlsbad is a family-owned and operated culinary dream. With its decadent homemade pastas and sinfully sumptuous desserts, this little gem's dedication to quality and seasonal ingredients makes it a feast for the eyes, and stomach.

6 Tips for a Backyard Beach..Relax and Play!

Just about everyone I know loves the idea of sitting at the beach, toes in the sand and drink in the hand. Many people like to visit 'barefoot' bars along the boardwalk while at the beach or on vacation. But you wouldn't have to go far to enjoy the beach if it's right in your own backyard. Whether you have a pool or not, creating a beach at your home is a great way to experience the pleasure of the sea shore just feet from your door.

Below are some tips for creating a backyard beach:

1. Draw a plan showing the location, size and shape of your 'beach'.

2. Dig a pit approximately two feet deep for the sand area.

3. Build a 6-inch mow curb of colored concrete to separate the sand from your planting area.

4. Place a weed-resistant barrier below where the sand will go to keep the area clear.

5. Order special bleached, certified child-safe sand from building supply company.

6. Don't forget to include a sleeve insert to hold your beach umbrella.

Once you have your 'beach', start adding the finishing touches, by carrying on the theme with jungle-like plants for a tropical "Figi" look or plant grasses similar to those found near the ocean. Rake the sand weekly to create a Zen-like look or add a fire pit for roasting marshmallows and a glowing night-time ambiance.

Then kick off your shoes, pour yourself a Mai Tai and enjoy your backyard beach!

6 Worth-the-Price Fix-Ups that give Sellers the Biggest Return for their Buck

Simple and affordable do-it-yourself projects can greatly increase a home's resale value. Most Real Estate professionals agree that the Do-it-Yourself home improvement projects below will give sellers the biggest return for their buck.

Here are six projects under $1000:

1. Changing and de-cluttering. Remove any personal items, unclutter countertops, organize closets and shelves, and make the home sparkling clean.
$290 COST
$1,990 RETURN

2. Brightening. Clean all windows inside and out, replace old curtains, update lighting fixtures, and remove anything that blocks light from the windows.
$375 COST
$1,550 RETURN

3. Smart Staging. Rearrange furniture, bring in new accessories and furnishings to enhance rooms, incorporate artwork, and play soft music in the background.
$550 COST
$2,194 RETURN

4. Landscaping enhancements. Punch up the home's curb appeal in the front and back yards by adding bark mulch, bushes, and flowers and ensuring current plants and grass are well-cared for and manicured.
$540 COST
$1,932 RETURN

5. Repairing electrical or plumbing. Fix leaks under the sinks, remove any mildew stains, and ensure all plumbing is in good working condition. Update the home's electrical with new wiring for modern appliances, fix any lights or outlets that don't work, and replace old plug points with new safety fixtures.
$535 COST
$1,505 RETURN

6. Replacing or shampooing dirty carpets. Steam-clean carpets, replace any worn carpets, and repair any floor creaks.
$647 COST
$1,739 RETURN

Feng Shui Based Sales Technique Attracts Home Buyers

Feng Shui is a powerful tool to differentiate you from the competition. In fact, approximately 20 percent of all buyers and sellers in Beverly Hills now invite a Feng Shui expert in to assist them in either preparing their home for sale or selecting the right home to purchase. While some people may consider this superstitious, thousands swear by the results.

Feng Shui is an ancient Chinese belief system based upon earth signs to determine areas prone to flooding or subject to damaging winds. Feng Shui strives to create balance in both our personal and professional environments by balancing the five elements: wood, fire, earth, metal, and water. Feng Shui experts also consider how “Chi” (energy) moves in a home based on a variety of factors.

*Good exposure to sunlight is highly desirable. If trees and shrubs are overgrown, trim them away from the structure. Any plants that block the walkway to the front door should also be trimmed.

*Are the trees and shrubs around the home healthy? Healthy plants and trees are part of the constructive or building part of the Feng Shui cycle that attracts abundance and positive outcomes. In contrast, dead landscaping represents the destructive cycle that creates poor luck and poor outcomes. Remove dead plants and replace them with healthy ones.

*If there has been a negative event in the property (divorce, business loss, serious illness), Feng Shui experts believe you can dissipate the negative energy by smudging (burning sage and waving the smoke through each corner of each room in the house.) If burning sage makes you feel uncomfortable, you can purchase liquid smudge instead.

*Water represents money. Drippy faucets and leaky toilets represent money dripping away. Have these items repaired. Feng Shui experts also recommend putting the lid down on the toilet and closing bathroom doors. In contrast, fountains or waterfalls that flow toward a property represent money flowing toward you. Placing a fountain near the front door is particularly auspicious in terms of attracting wealth. However, water must be kept fresh at all times.

*If the stairwell is visible from the front door, Feng Shui experts believe money can run away easily. To prevent the loss of money, place a beautiful area rug in the entry. If there is room, a small table with fresh cut flowers in the center of the rug also works. Another strategy is to hang a crystal chandelier and to place live plants adjacent to the stairs. In each case, this breaks up the energy so the money with stay inside the home.

*Feng Shui experts believe the front door to the property is the mouth through which riches flow. To attract more riches, make the entry to the home as appealing as possible. A curved walkway to the front door is very favorable. You can attract qualified buyers (i.e., prosperity and fortune) by planting or by placing pots of colorful flowers by the front door. Nothing on the front porch should block the main door nor should there be anything sharp, straight, or angular aimed at the front door. The doorbell should work (you cannot attract abundance if you don’t know the bell is ringing). Make sure the doormat is in excellent condition as well. It is especially important to choose one that says, “Welcome!” In addition, place symbols of affluence such as coins, bells, or wind chimes (with hollow rods in groups of six, seven, or eight) near the front door.

*Green and red attract money. Green is the color of money and red is associated with abundance and good luck. A simple way to add more green is with live plants. Place coins in a red sack to attract more money. To determine where to place the coins, stand in the doorway to the room. The far left hand corner is where to place the coins.

*Feng Shui experts believe “poison arrows” may keep properties from selling. Poison arrows occur when there is too much energy directed to a single spot. For example, a house located on a “T” intersection or at the end of a cul-de-sac will have too much energy flowing toward it. If you own this type of property, they can disperse the energy by building a fence or planting a hedge in the front of the property.

*For those of you with a home office, red and green are very favorable. If possible, position the desk so the person faces the door when seated. Again, adding live plants, a fountain, and coins in a red sack placed in the far left corner will increase the flow of abundance.

*Pay attention to intention. To make Feng Shui work for you, examine your intention. Feng Shui relies on the energy that supports our actions. Giving back is an important way to attract more and better things to us.

Whether you believe in Feng Shui or not, using the principles above will enhance the appearance of your property and make it more attractive to buyers.

Upcoming Things to Do in San Diego...

I've got the scoop on what's classy and happening in San Diego over the next couple of months. Check it out:

1. I LOVE POKE FESTIVAL - April 20

Foodies and Hawaii lovers will rejoice come spring: the traditional islands' poke will be feted, along with some amazing music (hula's optional). Now in its second year, the I LOVE POKE FESTIVAL will feature friendly competition between chefs in two categories - "Best Poke Challenge" and "Surprise Poke Challenge". The winner gets bragging rights and a hand-painted ukelele. Tastings round out the event, with foods from 15 restaurants and caterers. Go to ilovemusubi.com for details and tickets.

2. SAN DIEGO SPIRITS FESTIVAL - June 25-26

Celebrating three years of bringing SD the best and brightest spirits in the world, this year's festivities will feature seminars, parties, competitions, and tastings. The highlight, however, might just be the Chef/Bartender Shakedown - the culmination of a week of neighborhood Bartender Battles. If swishing and swilling (and, of course, drinking) are your things, then hop online and check out ticket information. As if you needed more motivation, 100% of the proceeds from ticket sales will go to improve and build the local cocktail commmumity.
check it out: sandiegospiritsfestival.com

3. La Jolla Wine Tours - Ongoing

Offering everything from corporate tours to grape stomps and wine and food pairings, La Jolla Wine Tours opens up everything wine for the San Diego palate. Founded by oenophile Shire Wiseman, the burgeoning culture outlet is in-tune with wineries all over the greater San Diego area. And though wine is a fine subject on its own, tours often include bits of history, culture, and art - not to mention exercise. Walking tours are very popular and get locals and visitors out to appreciate the scenery. All the information you could possibly want is online, so start browsing for your wine indulgence at lajollawinetours.com

A Bad Real Esate Market...Yes or No?

After reading the real estate news headlines about how bad the market is right now I came across an article that was rather informative and wanted to pass it along.

Many reports about today's real estate market sound grim, here's something you probably haven't heard: there's no such thing as a "bad" real estate market. Let's take a look at some of the patterns the real estate market can fall into, who is hurt by them and who stands to benefit.

Homeowners Vs. Investors
The difference between investors and the average home buyer is that investors don't have to buy a property - because they don't need to live in it. This gives them a lot more ability to profit in different types of markets, enabling them to buy when real estate prices are down, and sell when they are up. Home buyers don't have this much flexibility, but what they can take from real estate investors is how they look at the market. Like any good investor, a real estate investor looks at the market strategically, and decides whether to buy or sell based on the potential to benefit. The bottom line is, what the media is saying about the market doesn't enter into the equation.

Buyer's Market
Let's face it, it's hard to be enthusiastic about jumping into the real estate market when the news is reporting grim figures about real estate and housing prices. Most investors could have said the same thing about investing in the stock market in 2009, when the S&P dropped to its lowest point in more than 10 years; however, those who chose solid companies during the low point saw major gains when the market rebounded through 2010.

A buyer's market in real estate occurs when there is more property for sale (supply), than there are buyers (demand), forcing prices down. While this type of market is bad news for homeowners who want to sell their homes, it's great for those entering the real estate market. In this instsance, new homebuyers have the opportunity to buy properties at a low point. The lack of competition in the market will also allow them to take their time choosing a property, and provide them with some bargaining leverage.

In some cases home prices may not rebound for a long time.

• Choose your home carefully and look for areas where homes are truly undervalued - and not just cheap.
• Buyers need to weigh the fact that they'll have to pay to live somewhere - whether they buy or rent - so even a property that maintains its value may provide significant savings over time. 

Homeowners may also fret about this type of market, but unless they are looking to sell, they shouldn't. Sure, this affects their net worth on paper, but it's just like holding a stock in a down market: the price only matters if you plan to sell.

Sellers' Market
A seller's market is just the opposite of a buyer's market: low supply and high demand for available properties drive prices up. This is the type of real estate market the United States experienced before the market crashed in 2009, when bad loans and rising interest rates conspired to make runaway prices unsustainable. For those who managed to cash in on big gains in real estate prices by selling their homes at the peak, this was a great market. For those who were buying those homes, it was a disaster.

But just like a buyer's market can best be taken advantage of by those who are entering the market, the seller's market is best for those who are leaving it - or at least downsizing. After all, even if the value of your home increases by 100% over the time that you own it, this won't be money in your pocket if you have to buy another house in the same area, as their prices will have all increased at a similar rate. For empty-nesters who are looking to downsize (or perhaps even rent) or for those who are making a move to a less-expensive area, the peak of a seller's market is the ideal time to sell.

Balanced Market
In a balanced, or neutral, real estate market buyers and sellers are equalized.
This tends to happen when:

• Interest rates are affordable, but not too low and real estate sales remain stable over an extended period. 
• This type of market doesn't offer an extreme benefit to either buyers or sellers; sellers' profit will depend on when they entered the market, while buyers can eke out a more profitable arrangement by choosing a home that may be undervalued (such as a fixer-upper). 
• Buyers are also just satisfied to purchase a nice home at what they consider a "fair" price.

Whether you're a buyer or a seller in this type of market, don't expect miracles: in a balanced market an accurately priced house will sell for very close to the price it is listed for. 

What Type of Market Is This?
The problem for many people comes in determining just what state the real estate market is in at any given time. Here are a few indicators that will help you figure it out.

Buyer's Market
-A lot of houses are on the market and staying there for an extended period of time compared to previous months or years.
-"For Sale" signs are staying up longer.
-Sale prices are declining.

Seller's Market
-Few houses are on the market, and those that are put up for sale sell very quickly compared to previous months or years.
-"For Sale" are up for a short time before a "Sold" sign is attached.
-Sale prices are rising.

Balanced Market
-The number of houses on the market is consistent with previous months or years (it is consistent over time).
-Turnover is stable. (Some sources say this means home sell within 30-45 days, but this may depend on where you live).
-Sale prices have flattened are consistent over time

The Bottom Line
Your home is not exactly an investment - you need somewhere to live, so you can't base the decision to buy or sell entirely on economics. That said, by being aware of what kind stage of its cycle the real estate market is in can sometimes help you find the best times to enter and exit the real estate market. The most important thing for people to remember is to look at the market objectively and strategically, because a "bad" market could just be the best thing for you.

The question then to ask yourself is if this is a bad real estate Market? Yes or No? Personally I feel that now is the time to sell/buy and that the market is looking up slowly but surely.

For further information check out this site: http://www.investopedia.com/articles/pf/07/five-real-estate-tricks.asp

Rancho Santa Fe Home Values Positively Impacted by Local Public School

Rancho Santa Fe home values are positively impacted by their wonderful local public school. Rancho Santa Fe is one of the most desirable communities in the area largely because of the shared mission of the community for the public school to be among the best in the country.

Just recently I was able to attend an Open House for the R. Roger Rowe School and tour the new state-of-the-art campus. I realized that the youth being taught at this school are getting the best education possible. They have small class sizes of 18 students per classroom, high quality curriculum, special programs, strong test scores, and offer a Five-Star education program from the Education Foundation. The school is unique due to the phenomenal commitment and generosity displayed by the school families, surrounding communities and local businesses.

For further information visit the school website:  http://www.rsfschool.net/

Outdoor Living in San Diego

Being an enormous animal lover has brought me many opportunities to enjoy the outdoors from walking and playing with my rambunctious Vizslas to being comforted by watching my collection of exotic finches perch, chatter and flutter about in my backyard. I love watching the birds that come into my backyard that aren't my own private finches as well.

There is something special about the outdoors in San Diego...and being able to watch the variety of bird life we have in the area from hummingbirds to goldfinchhes and wrens.

Here are some tips to make your backyard a bird haven any time of the year:

1. Attract Through Landscape - Flowers that bloom in different seasons, especially reds and bright colors. Fruit trees and Vines and hedges all attract birds.

2. Provide a little bit of Extra Help with Food - Birds linger longer if there is a source of food. Try using suet in the winter and seeds in warmer weather.

3. Water Sources - Use water features in your yard to attract birds. Ponds. Water Fountains. Bird Baths.

4. A Home to Call Their Own - Birds like safe locations to build their nests in so why not provide one for them in your own backyard. A slanted roof keeps birds dry. Hang them high, at least 10 feet from the ground. Make sure they are secure and stable in strong winds and stormy weather. And make sure the opening is big enough for the birds, but small enough to keep predatory birds out so that they can't enter and steal the chicks.

Being outside enjoying a walk through the park with my dogs, or walking along the beach or even just in my own backyard brings me peace, serenity and joy after a hard days work in real estate. I appreciate the outdoor lifestyle I enjoy here in San Diego.

The "QR" Generation is Now...

If you are reading this and are clueless to what "QR" means then you were like me a few days ago when I first saw what looked like a fancy sort of bar code that mobile phones can scan over and get information from. In this high-tech world we now live in, with instant mobile information at our fingertips, yet another new technology has emerged.

"QR" codes...short for Quick Response. The perfect solution/tool for anyone who wants information right NOW!

All you need is a smartphone and an app that enables the phones camera to 'read' the "QR" code, instantly sending you to images, information or websites that marketers want you to see. I noticed the "QR" code in a real estate magazine and can see how valuable this innovative technology is and how it would enable homeowners to get up to the minute information into their hands. I can see that soon "For Sale" signs in front of homes will be a thing of the past. The "QR" generation will be a paperless trail, making these codes not only an informational tool but a green tool as well.

Most of the apps for "QR" readers are free or very inexpensive and easily downloaded to your phone. The most popular ones are: QuickMark for iphone, Bee Tagg or UpCode for BlackBerry and ShopSavvy for Android.

I think there will come a day when all advertisements, tags and signs will have a code enabling consumers to instantly purchase products from their phones. Imagine flipping through a magazine and seeing jeans you like, scanning the "QR" code with your phone, ordering the size you need and having them shipped! Think of how Christmas shopping would be a breeze without the hassle of fighting the crowds. I can't wait to see where this new technology takes us...

Endless opportunities are just around the corner with the "QR" generation!

Harmonious. Intriguing. Inviting. Majestic.

I love being a realtor and when I am out and about gathering listings, creating brochures, postcards, e-marketing, and digitally marketing homes on trulia, zwillow, The Wall Street Journal, BBC, Google, The Telegraph, openhouse, cyberhomes, frontdoor, homefinder, JamesList, PropGoLuxury, to name a few...I am constantly thinking of how harmonious, intriguing, inviting and majestic each property is that I list and that my company lists.

This is the essence of what I represent:

Harmonious - This is the luxury of nature. Where home blends seamlessly with its surroundings, allowing you to do so as well. Where the environment is not just a back drop but an essential component of the beauty of the home. A setting that is a glorious balance of light, landscape and sky.

 Intriguing - Some homes arouse curiosity. A sense of wonder overcomes one to know what lies beyond lit doors and windows. It captivates with its fascinating and compelling qualities and draws you into a world that is at once vibrant and comforting.

Inviting - A home that welcomes you, an extended invitation encouraging you beyond its entryway into unique rooms, passageways and outdoor spaces. It draws you in, insisting on relaxation and repose while gently suggesting you be inspired.

Majestic - A world that conjures up regality. One of stately dignity. It defines what is awe-inspiring, a landscape that takes your breath away with its vastness. It is sky-high mountains, never-ending water and green pastures as far as the eye can see.

Tranquil - A home of tranquility. One that allows you to relax, that whispers soothing harmonies and present serene vistas. It is a peaceful setting where contemplation occurs and uncertainty disappears.

And it is here that homes embody the rich tapestry of varied lifestyles, distinct settings and diverse locals. It is here that utmost quality is considered intrinsic, providing the framework for who I am and represent.

This is the essence of what I do as I represent buyers and sellers...

This is the essence of Extraordinary....

By 2012...20% of all searches will be run from a mobile device...

The Sotheby's International Realty brand has partnered with Smarter Agent, the leader in mobile real estate technology, to co-develop the Sotheby's International Realty mobile application...SIR mobile. This provides the connectivity needed to effectively run our office, Coast Sotheby's International Realty business today.

The SIR Mobile application is available as a free download from all major app stores for all mobile devices putting GPS enabled real estate searches in the palm of your hand, from anywhere your mobile device works.

Text: SIR TO: 87778

Now you have access to search the most unique and extraordinary properties from coast to coast, right at your fingertips.

The Sotheby's International Realty app introduces the latest technology to help you research a future home purchase or rental, while connecting you to some of the most lifestyle-rich homes highlighted under the "Featured Homes" section in the main menu including waterfront, mountain, golf, metropolitan and country living...just to name a few.

SIR Mobile features:

• Save your search or favorite properties to view later
• Send a property to a friend via text or email
• Use the "sent to a Friend" feature to forward the app to any cell phone user via text message
• Select the "Call to See" option to connect with a Sotheby's International Realty real estate professional who will field any inquiries or schedule a home tour
• View full-screen, high quality, color property photos

On a side note:
I don't consider myself too technologically savvy but I am open to moving forward with using my mobile device and the SIR app in furthering my connection and productivity with real estate and clients.

About the Sotheby's International Realty brand:
Since the founding of the Sotheby's auction house in 1744, the Sotheby's name has earned a renown as a marketer for many of the world's most valuable and prestigious possessions. The Sotheby's International Realty brand began in 1976, in part to serve clients desiring a complete package of estate disposition services, and soon became known for representing extraordinary real estate throughout the world.

The Business of Extraordinary Living Continues

Sotheby's International Realty has a collaboration with The Wall Street Journal that offers an exciting array of opportunities to showcase the homes represented by the Sotheby's network given more and more consumers turn to The Wall Street Journal for its insight into the global financial and economic landscape. Visitors to the real estate section of wsj.com continues to increase at a rapid pace, where traffic alone to their real estate page has increased by 38% representing 1,000,000 viewers per month.

As an extension of Sotheby's International Realty relationship with The Wall Street Journal, they have negotiated an effective online program with the TimesOnline, producers of the United Kingdom's top quality daily and premier Sunday newspapers. Through a combination of banner ad units running on The Sunday Times (www.thesundaytimes.co.uk) and property of the week text links which run on The times (www.thetimes.co.uk), Times Online will deliver 1.5 million targeted impressions against an internationally elite audience, reaching across Continental Europe, the Middle East, Russia and the Far East.

The collective goal of Sotheby's International Realty is that consumers visiting The Business of Extraordinary Living micro-site on The Wall Street Journal, enjoy learning more about the Sotheby's brand and our commitment of artfully uniting extraordinary homes with extraordinary lives.

Most of all my goal is to help people learn more about real estate - both as one of the best long-term investments they can make and more importantly as a home that meets the strong demands of their lifestyle and reflects the incalculable value of the life within it.